ALIVECV / 13-01 / PROFESSIONAL CV

Ritvik Rao

Brand Strategist

Ahmedabad, Indiaritvik.rao@example.comFictional sample

Professional profile

Brand Strategist with an illustrative 11-year career focused on brand positioning, audience insight and message architecture. Core strengths include Audience research, Positioning and Competitive mapping. Selected examples describe the challenge, contribution and handover materials.

Professional experience

Jul 2022 - Present

Brand Strategist

Asterline Brand Practice · Ahmedabad

Delivered defined workstreams in brand positioning, audience insight and message architecture, coordinating reviewers and delivery partners.

Synthesised interviews and category patterns into a focused positioning territory with alternatives.
Mapped audience needs and offer roles before proposing a coherent brand architecture.

Jul 2018 - Jun 2022

Brand Strategist

Northmere Brand Practice · Ahmedabad

Built a scoped practice in brand positioning, audience insight and message architecture, with a defined review process.

Used audience research and brand architecture on assigned work; recorded decisions so colleagues could understand the approach.
Prepared handover materials and incorporated specialist feedback before closing the workstream.

Jul 2015 - Jun 2018

Communications Associate

Cedarfield Brand Practice · Ahmedabad

Built foundations through supported assignments, observation and practical feedback.

Assisted with positioning and messaging, checking work with an experienced reviewer.
Kept organised work records and developed clear handover habits through supervised practice.

Ritvik Rao

Brand Strategist

WORK · EDUCATION · PRACTICE
Branding, PR & Communications

Narratives & communications

Find the position only you can own.

Work example 01 / illustrative

Learning-brand positioning

Context

A broad proposition failed to explain who the service helped.

Contribution

Synthesised interviews and category patterns into a focused positioning territory with alternatives.

Prepared for handoverPositioning framework and message hierarchy

Work example 02 / illustrative

Brand portfolio clarity

Context

Related offers lacked clear relationships and naming logic.

Contribution

Mapped audience needs and offer roles before proposing a coherent brand architecture.

Prepared for handoverPortfolio map and naming principles

Education

2013 - 2015

MBA in Brand Strategy

Asterbridge Institute of Professional Studies

Specialist study with a practice focus on audience research and positioning.

2009 - 2013

Bachelor-level study in the relevant discipline

Cedarhaven College of Applied Studies

Foundation study, practical assignments and supervised learning. Fictional institution and qualification record.

Professional development

2024

Audience research - advanced practice workshop

Scenario exercises and peer review in brand positioning, audience insight and message architecture.

2025

Brand architecture - reflective practice seminar

Applied learning reviewed through a bounded example and a written reflection.

Continuing learning examples, not licences or independently verified certifications.

Practice & evidence notes

Work focus: Brand positioning, audience insight and message architecture
Evidence status: Illustrative work descriptions; no source artefacts attached
Contribution scope: Owned the stated workstream, not all team outcomes

Every employer and institution in this CV is fictional. The two work examples describe individual contributions; supporting artefacts and externally measured outcomes are not supplied. Replace example information with accurate records and permission-cleared work before using this CV.