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ALIVECV / 12-03 / PROFESSIONAL CV

Aditya Rao

Performance Marketer
AR
Jaipur, Indiaaditya.rao@example.comFictional sample
01

Professional profile

Performance Marketer with an illustrative 11-year career focused on paid acquisition, landing-page experiments and attribution-aware analysis. Core strengths include Paid search, Paid social and Creative testing. Selected examples describe the challenge, contribution and handover materials.

02

Professional experience

Jul 2022 - Present

Performance Marketer

Asterline Growth Studio · Jaipur

Delivered defined workstreams in paid acquisition, landing-page experiments and attribution-aware analysis, coordinating reviewers and delivery partners.

  • Isolated creative hypotheses and set comparison windows before launching a controlled test plan.
  • Aligned event names and lead stages, documented attribution limits and audited sample journeys.
Jul 2018 - Jun 2022

Performance Marketer

Northmere Growth Studio · Jaipur

Developed hands-on experience across paid acquisition, landing-page experiments and attribution-aware analysis, with a defined review process.

  • Used paid search and conversion tracking on assigned work; recorded decisions so colleagues could understand the approach.
  • Prepared handover materials and incorporated specialist feedback before closing the workstream.
Jul 2015 - Jun 2018

Marketing Associate

Cedarfield Growth Studio · Jaipur

Built foundations through supported assignments, observation and practical feedback.

  • Assisted with paid social and budget pacing, checking work with an experienced reviewer.
  • Kept organised work records and developed clear handover habits through supervised practice.
Aditya Rao
Performance Marketer
WORK · EDUCATION · PRACTICE
Digital Marketing & Growth
03

Campaigns & experiments

Test deliberately. Read the full picture.
Work example 01 / illustrative

Creative learning programme

Context

Campaign changes made it hard to identify what influenced response.

Contribution

Isolated creative hypotheses and set comparison windows before launching a controlled test plan.

Prepared for handoverCreative matrix and experiment readout
Work example 02 / illustrative

Conversion measurement repair

Context

Platform reports and enquiry records used different definitions.

Contribution

Aligned event names and lead stages, documented attribution limits and audited sample journeys.

Prepared for handoverMeasurement specification and reconciliation notes
04

Education

2013 - 2015

MBA in Marketing Analytics

Asterbridge Institute of Professional Studies

Specialist study with a practice focus on paid search and paid social.

2009 - 2013

Bachelor-level study in the relevant discipline

Cedarhaven College of Applied Studies

Foundation study, practical assignments and supervised learning. Fictional institution and qualification record.

05

Professional development

2024

Paid search - advanced practice workshop

Scenario exercises and peer review in paid acquisition, landing-page experiments and attribution-aware analysis.

2025

Conversion tracking - reflective practice seminar

Applied learning reviewed through a bounded example and a written reflection.

Continuing learning examples, not licences or independently verified certifications.

06

Practice & evidence notes

Work focus
Paid acquisition, landing-page experiments and attribution-aware analysis
Evidence status
Illustrative work descriptions; no source artefacts attached
Contribution scope
Owned the stated workstream, not all team outcomes

Every employer and institution in this CV is fictional. The two work examples describe individual contributions; supporting artefacts and externally measured outcomes are not supplied. Replace example information with accurate records and permission-cleared work before using this CV.