Naina Rao
Professional profile
SEO Specialist with an illustrative 11-year career focused on technical discovery, search intent and content architecture. Core strengths include Technical audits, Search intent and Internal linking. Selected examples describe the challenge, contribution and handover materials.
Professional experience
SEO Specialist
Delivered defined workstreams in technical discovery, search intent and content architecture, coordinating reviewers and delivery partners.
- Mapped audience questions and reorganised page purposes and internal links.
- Reviewed status codes, indexability signals and canonical intent; prioritised fixes with developers.
SEO Specialist
Supported progressively more complex work in technical discovery, search intent and content architecture, with a defined review process.
- Used technical audits and structured data on assigned work; recorded decisions so colleagues could understand the approach.
- Prepared handover materials and incorporated specialist feedback before closing the workstream.
Marketing Associate
Built foundations through supported assignments, observation and practical feedback.
- Assisted with search intent and search console, checking work with an experienced reviewer.
- Kept organised work records and developed clear handover habits through supervised practice.