Branding, PR & Communications
Anika Rao
Brand Manager
Brand governance, campaign coordination and cross-channel consistency.
Professional profile
Brand Manager with an illustrative 11-year career focused on brand governance, campaign coordination and cross-channel consistency. Brings together brand guidelines, campaign planning and agency coordination with practical delivery experience. Selected work below shows the problem, my contribution and the handover material rather than unsupported performance claims.
Professional experience
Brand Manager
Asterline Brand Practice
Responsible for scoped brand governance, campaign coordination and cross-channel consistency work, coordinating the relevant reviewers and delivery partners.
- Translated the brand system into practical asset rules and a review process.
- Aligned the launch brief with approved product facts and coordinated creative reviews.
- Maintained message architecture and made unresolved questions visible before handover.
Brand Manager
Northmere Brand Practice
Supported progressively more complex work in brand governance, campaign coordination and cross-channel consistency, with a defined review process.
- Used brand guidelines and asset governance on assigned work; recorded decisions so colleagues could understand the approach.
- Prepared launch brief and approved-message register and incorporated specialist feedback before closing the workstream.
Communications Associate
Cedarfield Brand Practice
Built foundations through supported assignments, observation and practical feedback.
- Assisted with campaign planning and consumer insights, checking work with an experienced reviewer.
- Kept organised work records and developed clear handover habits through supervised practice.