Document CV / A4 design sampleFictional sample · Not a verified candidate record

Branding, PR & Communications

Ritvik Rao

Brand Strategist

Brand positioning, audience insight and message architecture.

Ahmedabad, India

Fictional sample · Not a verified candidate record

Professional profile

Brand Strategist with an illustrative 11-year career focused on brand positioning, audience insight and message architecture. Brings together audience research, positioning and competitive mapping with practical delivery experience. Selected work below shows the problem, my contribution and the handover material rather than unsupported performance claims.

Professional experience

Jul 2022 - Present

Brand Strategist

Asterline Brand Practice

Responsible for scoped brand positioning, audience insight and message architecture work, coordinating the relevant reviewers and delivery partners.

  • Synthesised interviews and category patterns into a focused positioning territory with alternatives.
  • Mapped audience needs and offer roles before proposing a coherent brand architecture.
  • Maintained audience insight and made unresolved questions visible before handover.
Jul 2018 - Jun 2022

Brand Strategist

Northmere Brand Practice

Built a scoped practice in brand positioning, audience insight and message architecture, with a defined review process.

  • Used audience research and brand architecture on assigned work; recorded decisions so colleagues could understand the approach.
  • Prepared portfolio map and naming principles and incorporated specialist feedback before closing the workstream.
Jul 2015 - Jun 2018

Communications Associate

Cedarfield Brand Practice

Built foundations through supported assignments, observation and practical feedback.

  • Assisted with positioning and messaging, checking work with an experienced reviewer.
  • Kept organised work records and developed clear handover habits through supervised practice.
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Ritvik RaoBrand Strategist / Continued

Core capabilities

01Audience research02Positioning03Competitive mapping04Brand architecture05Messaging06Workshop facilitation

Narratives & communications

01Audience insight

Learning-brand positioning

The challenge

A broad proposition failed to explain who the service helped.

My contribution

Synthesised interviews and category patterns into a focused positioning territory with alternatives.

Deliverable Positioning framework and message hierarchy

02Message architecture

Brand portfolio clarity

The challenge

Related offers lacked clear relationships and naming logic.

My contribution

Mapped audience needs and offer roles before proposing a coherent brand architecture.

Deliverable Portfolio map and naming principles

Education

2013 - 2015

MBA in Brand Strategy

Asterbridge Institute of Professional Studies

Specialist study with a practice focus on audience research and positioning.

2009 - 2013

Bachelor-level study in the relevant discipline

Cedarhaven College of Applied Studies

Foundation study, practical assignments and supervised learning. Fictional institution and qualification record.

Continuing development

2024

Audience research - advanced practice workshop

Scenario exercises and peer review in brand positioning, audience insight and message architecture.

2025

Brand architecture - reflective practice seminar

Applied learning reviewed through a bounded example and a written reflection.

Practice notes

Work focus
Brand positioning, audience insight and message architecture
Evidence status
Illustrative work descriptions; no source artefacts attached
Contribution scope
Owned the stated workstream, not all team outcomes

Languages

English - professional working / Hindi - professional working