Digital Marketing & Growth
Aditya Rao
Performance Marketer
Paid acquisition, landing-page experiments and attribution-aware analysis.
Professional profile
Performance Marketer with an illustrative 11-year career focused on paid acquisition, landing-page experiments and attribution-aware analysis. Brings together paid search, paid social and creative testing with practical delivery experience. Selected work below shows the problem, my contribution and the handover material rather than unsupported performance claims.
Professional experience
Performance Marketer
Asterline Growth Studio
Responsible for scoped paid acquisition, landing-page experiments and attribution-aware analysis work, coordinating the relevant reviewers and delivery partners.
- Isolated creative hypotheses and set comparison windows before launching a controlled test plan.
- Aligned event names and lead stages, documented attribution limits and audited sample journeys.
- Maintained creative contribution and made unresolved questions visible before handover.
Performance Marketer
Northmere Growth Studio
Developed hands-on experience across paid acquisition, landing-page experiments and attribution-aware analysis, with a defined review process.
- Used paid search and conversion tracking on assigned work; recorded decisions so colleagues could understand the approach.
- Prepared measurement specification and reconciliation notes and incorporated specialist feedback before closing the workstream.
Marketing Associate
Cedarfield Growth Studio
Built foundations through supported assignments, observation and practical feedback.
- Assisted with paid social and budget pacing, checking work with an experienced reviewer.
- Kept organised work records and developed clear handover habits through supervised practice.